I'm a founder and fractional GTM strategist who helps brands move from "product that works" to "brand that sells." I don't just consult, I'm in the trenches with you. As the founder of Breaking Booze, I've scaled a brand in a new category in India entirely through word of mouth, turning first-time buyers into repeat habits with zero paid media. I've spent the last 5 years consulting across the UK, Europe, and Asia. Having worked with brands like L'Oréal and BETC, I've learned that the biggest revenue leak for most brands isn't the product, it's the gap between what you've built and how the customer perceives it. I help founders with: Decoding the trial phase - I look at your user data to figure out exactly where to double down, where people are dropping off, and how to correct it. White space analysis - I identify the market gaps your competitors are missing so you can stop competing on price. GTM architecture - I translate your complexity into a singular, clear position and go-to-market strategy. If you're tired of guessing your GTM, I can help you architect a path that scales.