Small Business Strategy Consultation with Charu Smita

Hi! I'm Charu Smita. I help small businesses figure out what to do next.

18+ years at Google | Building The Barni Project

Have a business or product you believe in, but find yourself stuck on questions like:

What should I focus on?

Is my positioning right?

How should I package this?

Who exactly am I selling to?

How do I get more customers?

Where should I spend my limited marketing budget?

Let's figure it out together.

I’ve spent 18+ years at Google working across product, operations, user experience and large-scale programs.

And I’ve also experienced the very different reality of building a small consumer business through The Barni Project — from thinking through the product and packaging to positioning, storytelling, marketing, customer acquisition and figuring out what actually makes sense for a small business with limited resources.

I'm not here to give you a generic marketing playbook.

Bring me one business problem you're wrestling with, and let's spend 30 minutes thinking it through.

We can talk about:

• Business & marketing strategy

• Positioning & differentiation

• Product & offering

• Packaging & presentation

• Understanding your customer

• Getting your first/next customers

• Launching a new product or business

• Offers, promotions & partnerships

• Brand storytelling

• Small-budget marketing

• Founder-led businesses

• Deciding which marketing ideas are actually worth pursuing

You don't need to have your question perfectly figured out.

Sometimes the first step is simply figuring out what the real problem is.

45-Minute Small Business Strategy Session

Launch price: ₹999

45 minutes. One business problem. A clearer way forward.