Charu is an accomplished and award-winning expert in integrated communications and crisis training & management, with a wealth of experience spanning over 25 years. Throughout her career, she has had the privilege of strategically advising businesses, collaborating closely with the C-suite to build trust and enhance reputation. Her expertise extends to both international and domestic corporates, brands, and institutions across various sectors, including hospitality, consumer tech, aviation, FMCG, B2B, and healthcare. These enriching experiences were gained during her tenure with top-tier Public Relations firms like Hill+Knowlton Strategies and PR Pundit. She has also been at the forefront of sustainability and CSR campaigns, designed to bring about behavioural change. Additionally, Charu successfully set up the corporate communications function at a research start-up, building the brand with the objective of generating awareness and establishing it as a thought leader. In 2021, she embarked on a formal journey in the social sector, advocating for mental health and championing gender equality. She is associated with 'Talk to Me,' a mental health NGO, as an advisor. She has also contributed as a national council member for WICCI – Public Relations & Digital Marketing Council. Since then, Charu has actively supported a maternal health program and held the position of Principal Director of Marketing & Communications at a social impact organisation, working on strengthening learning outcomes in government schools. Charu is a member of Catalyst 2030, a global movement committed to achieving the UN SDGs. When possible, she enjoys teaching future communicators and anchors & produces podcasts.