At JPMorgan Chase & Co., my role as VP User Experience Research Lead revolved around advancing the Home Lending user experience through strategic UX research. Harnessing my expertise in user interviews and mixed methods research, our team's insights were imperative in optimizing user journeys and improving customer interactions, ensuring a seamless integration across various platforms. Previously, my tenure at JCPenney as a Senior UX Researcher entailed spearheading omnichannel research initiatives that significantly bolstered digital and in-store experiences. By collaborating with cross-functional teams, we delivered impactful enhancements to product roadmaps and agile processes, demonstrating a steadfast commitment to elevating user experiences within the retail sector.