With an MBA in Marketing and a strong background in digital analytics and performance marketing, I work with businesses to turn their data into clear, actionable strategies. I'm currently working as a Freelance Digital Analytics Consultant at TripleDart, and also supporting brands as a Web Analytics Consultant. I use tools like Looker Studio, Funnel.io, Google Tag Manager, and GA4 to build tracking systems, improve website performance, and deliver insights that actually help teams make better decisions. Over the years, I’ve worked across SaaS companies, digital agencies, and enterprise teams, focusing on web analytics, customer journeys, campaign attribution, and automation. During my time at EITB Global Info Solutions, I focused on building reports and dashboards using Power BI and SQL to support business goals and performance tracking. I’m certified in GA4 and Advanced GTM, and I’ve also worked with HubSpot, BigQuery, and various SEO tools. I enjoy connecting the dots between marketing goals and what the data actually shows. Whether it's setting up proper tracking, building a clean dashboard, or figuring out why a funnel is underperforming, I like solving those kinds of problems. I’m always learning, always testing, and always looking for new ways to improve how teams use data. If you're working on something interesting or want to connect over web analytics and digital growth, I’d love to hear from you.