Product Design & Brand leader, coach, and speaker with 15+ years of experience in B2B and B2C domains and love for understanding people. I got my start in the NBA which has elevated my design craft and ability to translate business goals into rich experiences. ◆ As a leader: I align the company around a realistic, inspiring vision. I evangelize design through loom videos and education. I help cross-functional leaders elevate product quality & customer satisfaction. I share my knowledge through speaking, mentoring, and community engagement. ◆ As a people manager: I have a track record of recruiting those diverse in backgrounds, skillsets, and cultures. My team is empowered, collaborative, and honest. I guide project teams from vague beginnings to launch. Most importantly, I grow my team members so they can achieve their career goals. ◆ As a designer: I'm versatile in introducing the right processes at the right time. I understand a problem before solving it. I collaborate with others, leaving ego at the door. I prioritize based on user needs, business viability, and technical constraints. Examples of my past work can be found at https://cedfunches.design Please message or email me for any topic, including Design coaching and advising services.