Stories are the building blocks of humanity. Even before we utter our first words, we're entranced by the nighttime fables our parents read us. As kids, we "show & tell" in class, then race to recess to build fantastical worlds with friends. As adults, we learn about ourselves and each other through the stories we read in the news, watch on screen, and share over coffee. Storytelling is and has always been a form of echolocation for us. It's how we communicate and connect with a world so vast it's easy to feel lost and alone. We share our stories far and wide, hoping to see ourselves and our experiences reflected back to us - guiding us towards our place, our people. My journalism background has given me a unique understanding of how stories can help build authentic and lasting connections. And, as an inclusive marketer, I use this knowledge to develop narratively-rich creative strategies and campaigns that engage consumers in meaningful and effective ways. Don't just reach your audience. Connect with them. Good marketing calls to action. Great marketing ✨inspires✨ action.