Hi, I’m Ayush Nagar — a Chartered Accountant and Fractional CFO helping e-commerce and D2C brands get total financial control without hiring a full-time CFO. With 3+ years of experience in US audits and financial systems, I now work closely with founders to build custom MIS dashboards, track SKU-level profitability, improve cash flows, and bring structure to financial operations. Most accountants focus on tax and compliance. I go deeper—partnering with brands to track their numbers, optimize ad spends, manage inventory-linked cash flow, and get investor-ready. If you’re a founder who feels like you’re flying blind financially, let’s connect. I’ll help you turn your chaos into clarity. Core Services: • Virtual CFO • MIS Reporting & SKU Profitability • Cash Flow Forecasting • Inventory & Working Capital Planning • Fundraising Support & Financial Models • Monthly Strategic Reviews