Practical guide to pharma competitive intelligence

The Pharma CI Playbook is a practical, no-fluff guide to building and delivering high-impact competitive intelligence in the pharmaceutical industry.

Based on 12+ years of real-world experience, this book breaks down how pharma companies and consultants analyze drug pipelines, track competitors, and generate insights that directly influence strategic decisions.

It covers the complete CI workflow—from gathering data to delivering executive-ready insights—including:

• Secondary research using clinical trials, regulatory filings, and patents
• Primary research through structured KOL interviews
• Pipeline and competitive landscape analysis
• Drug pricing and market access intelligence
• Insight synthesis, scenario planning, and war gaming
• Creating high-quality reports for leadership decision-making

Alongside frameworks, the book includes practical templates and tools that can be applied immediately in real projects.

Designed for pharma professionals, consultants, and researchers, this playbook helps you move from raw data to strategic intelligence—faster, sharper, and with real business impact.