
Performance marketing is about outcomes, not activity. I set up and manage data-driven campaigns across Google, Meta, and YouTube with proper conversion tracking (GA4, pixels, goal setup) so every rupee spent is measurable. My focus is on cost-per-lead/cost-per-acquisition, not just clicks or impressions — with regular reporting that ties spend directly to business results. This is a good fit for businesses ready to scale paid acquisition with clear, trackable ROI rather than "spray and pray" advertising.