Data champion with the ability to derive astute observations and convey the data story both visually and verbally. Seasoned digital marketing professional responsible for defining and implementing measurement strategies that align with business objectives; producing KPI dashboards and delivering monthly performance reports with actionable insights. Highly Proficient in a wide range of data tech stack including Excel, relational database (SQL, Oracle), Tableau, R, Google Analytics, and Optimizely. Expertise in web, e-commerce, social media analytics and UI/UX enhancement using A/B testing.