Bikash Yadav is an SEO strategist, Generative Engine Optimization (GEO) researcher, content marketing specialist, and author based in Kathmandu, Nepal. He is best known for his work on search engine optimization, AI search visibility, entity SEO, and content strategies that help businesses become discoverable across both traditional search engines and AI-powered search experiences. His research explores how modern search systems, including Google Search, AI assistants, and large language models, evaluate websites, brands, and authors. He writes extensively about semantic search, structured data, Google's Knowledge Graph, topical authority, local SEO, and AI-driven content discovery. Bikash is the founder of Upscale Digital, a digital marketing agency that provides SEO consulting, content marketing, website optimization, and AI search optimization services for businesses worldwide. His work combines technical SEO, information architecture, search intent analysis, entity optimization, and content strategy to improve online visibility and long-term organic growth.