A millennial who’s still in awe of all that's vintage yet an early adopter of tech , I come across as a mixed bag of contradictions and paradoxes. After 8 years of corporate work-ex, I am now pivoting my career in the Mental Wellness and Mentoring space, and am here to provide guidance to professionals who want a sounding board for marketing and brand-related ides, contemplating career breaks or facing burn-out at work. I did my PGDBM or Master's Degree in Business Management from XLRI Jamshedpur, specializing in Marketing and Strategy. At XLRI, my key takeaways were Resilience and Multi-Tasking, skills which took two years to develop. I am passionate about Brand Building and the Consumer Journey and have tried to keep the focus on these twin pillars throughout my different stints with different companies over the last 7 years. I am often asked why I switched 4 companies in 7 years - and my answer is simple. I love to challenge myself and love to work on new assignments. I have worked for the Media Conglomerate Ananda Bazaar Patrika for 20 months and picked up the basics of Media Marketing, Brand Solutions and Advertising with exposure to national brands and advertising agencies. I moved to Samsung in 2017 and spent two glorious years building a Strong Sales Team and Infrastructure in Hoogly District, a prosperous but turbulent district in West Bengal. I applied discipline, process and strategy to fine-tune a distribution and sales funnel that worked and still works seamlessly, yielding value to all stakeholders, including the Company, the Consumer , the Distributor and the Retailer. I moved to Bangalore in April 2019 to work for Philip Morris International's Indian subsidiary "IPM India Wholesale Trading Pvt Ltd" and got to design the Go-to-Market plan for the iconic Marlboro brand in a city as full of quirks and idiosyncrasies as Bangalore. In April 2021, I started work for Diageo India as Senior Manager - Customer Marketing for the states of Odisha and Jharkhand. I was responsible for all visibility and activations at the points of sale ( OFF+ON) for alco-bev industry in these two states. I focused on brand goals like volume and Market share and enabled the achievement of the same through a series of strategic and tactical campaigns leveraging all consumer touchpoints. I tried to think out of the box and disrupt the status quo to create value for all stakeholders in an upward graph. I joined ITC in Kolkata, as Senior Brand Manager. In this Brand Role , I learnt a host of new things and brought my creative hat to the table. Hustle and Zen come together in my ways of working to ensure original yet lasting growth as well as marketing excellence gets delivered with each project.