Fintech Growth Mastery: The Bharat Playbook for 10X ROI, 30% Lower CAC & Viral User Cohorts
Indian spend peaks: Festivals, salary evenings, evening transactions
Abandoned users fix: WhatsApp + SMS + RCS recovery playbook
Cohorts that matter: Ad clicked → Form started → KYC initiated → UPI linked → 2.5X higher LTV
Advanced testing: Geo-split + hyper-local + skeptical CAC bidding based on real LTV models
Marketing blind spots: Ignoring vernacular, festivals and WhatsApp recovery = leaking crores