Bhoomica Sheth is a seasoned product management professional with 12+ years of experience in BFSI & IT sectors. She has a proven track record of driving innovation, spearheading cross-functional initiatives & delivering customer-centric solutions. Adept at collaborating with diverse stakeholders, she excels in dynamic environments, blending strategic thinking with data-driven decision-making. As a Certified Usability Analyst (CUA) and PSPO I, with an engineering background & an MBA in marketing, she combines technical proficiency with strategic insight to drive product success & customer satisfaction. Her key achievements include: 1. Led the development of a global digital identity product from concept to MVP, iterating based on research & customer feedback, negotiating with key vendors, testing monetization models, & guiding a cross-functional & a cross-cultural team to ensure successful product delivery. 2. Designed an automation API for a complaint management portal for RBI, significantly reducing resolution times for UPI disputes. 3. Conceptualized & launched Chatbot, & WhatsApp Banking, enhancing customer support during the pandemic. 4. Introduced & redesigned user journeys for mobile + web interfaces, ensuring seamless & intuitive digital experiences. 5. Drove adoption of digital products through targeted marketing campaigns across social media, BTL activities & training sales spocs. 6. Gathered continuous customer feedback through social listening, phone banking channels & app reviews to identify pain points & opportunities for improvement, driving satisfaction & loyalty. The ever-evolving world of product management inspires & energizes her. Beyond work, she finds joy in reading, travelling & experimenting with culinary creations. Yoga keeps her grounded, while board games provide her a fun and refreshing way to recharge.