Programmatic & Paid Media Strategist driving performance, efficiency, and scale across channels. I specialize in planning, buying, and optimizing campaigns across display, video, CTV/OTT, DOOH, native, search, and social—combining programmatic precision with paid media expertise to deliver measurable growth. What I bring to the table: Hands-on campaign management: Successfully managing day-to-day performance across multiple DSPs including DV360, The Trade Desk, Amazon DSP, Yahoo, and Xandr. Audience strategy & segmentation: Able to ideate precise audience frameworks that align with client goals, leveraging first-party data, contextual, lookalikes, and retargeting to maximize reach and efficiency. Optimization for impact: Execute advanced optimizations—covering campaign strategies, targeting, bidding, data usage, funnel analysis, and creative testing—to exceed KPIs like ROAS, CPA, and CAC. Data-driven decision making: Capable of deep analytical efforts to mine campaign, ad server, impression, and user data, identifying opportunities that drive incremental performance. Compelling client partnerships: Skilled at making strong data-backed recommendations, advocating for expanded client data access to fuel smarter targeting and measurement. Collaboration & innovation: Partner with agency teams to develop best-in-class programmatic solutions leveraging available technology, integrations, and tools. Full-funnel strategy: Understand how client goals and KPIs translate into bottom-up planning, activating tactics across the funnel from awareness to conversion. Tech expertise: Proven, hands-on experience with campaign setup, pacing, and optimizations in DV360 and The Trade Desk. How I deliver value: I thrive at the intersection of creativity and data—designing full-funnel strategies, building testing roadmaps, and surfacing insights that clearly explain the “why” behind performance. My focus: achieving growth that’s sustainable, measurable, and scalable. If your goals include scaling acquisition, unlocking new audiences, and proving the business impact of programmatic + paid media, let’s connect!