I am an entrepreneur working on solving the problem of unsustainable e-commerce in India. My company, QUICKIII, is on a mission to become the leading Distribution Partner for MSMEs & Smaller Brands beyond metros. Small brands struggle to find loyal customers despite great products. Marketing is costly and unsustainable. Our interaction with more than 100 Brand founders, some of whom we knew personally, resulted in a hypothesis turning into a bitter truth. A small brand with a capacity of spending Rs20-30k/month on marketing rarely can garner meaningful revenue even if it has a very good product. Effective communication of a brand's story is key to acquisition and retention which unfortunately has now become profit-draining and unsustainable. Our platform translates brand narratives into rapid, cost-effective revenue. We cut the brand’s distribution time by at least 3 months, saving a minimum of Rs3,00,000/year per targeted city. After witnessing the state of current distribution channels for brands in India first hand, I was committed to solving this problem and decided to forego admits from top universities (USC, Georgia Tech) for a Master's Degree to pursue this venture full time. Previously I worked in Samsung SDS as a software developer where I was awarded the Samsung Achiever's Award for my development efforts as part of the M.Office and MIS teams.