Started my career in 2011 after graduation, with a product based company, working on the User Experience of their software products. Being a volunteer of the Aam Aadmi Party since 2011, I resigned and switched to a full time of role of being the Social Media Advisor of Delhi's Dy. Chief Minister and Education Minister, Manish Sisodia. The larger objective of the work involved ensuring the outreach of the reforms led by Manish Sisodia, Deputy Chief Minister & Education Minister of Delhi, through press releases, social media, TV interviews, blogs, content generation, packaging & distribution to various social media platforms like Facebook, Instagram, WhatsApp, LinkedIn etc. Core Strengths: - Digital Strategy - Political Communications - B2C Marketing - Brand Planning - Consumer Research - Data analytics