A consumer insights and analytics professional with more than 7 years of experience in quantitative and qualitative research using modern tools and technologies, cumulative of ~ 8.5 years. I have been responsible for consulting with growth, marketing and branding teams in formulating business strategy and enabling decision making under high pressure and demanding situations. Bringing brands closer to the consumer through primary and secondary research is my area of expertise. My strength lies in data analysis, exploratory research, concept test, product test, product development research, market segmentation, competitor analysis and market potential studies with proven skills in team management and client servicing.