I've spent the better part of a decade sitting across tables with brand managers, founders, and marketing leads, trying to figure out what they actually need versus what they've asked for. Usually those are different things. My work cuts across copywriting, strategy, client servicing, and video. It sounds like a lot until you realise these things feed each other. How a brand writes shapes how it's filmed. How it's filmed shapes how it's planned. Knowing how the parts connect is what keeps the work honest. The AI piece has consumed a lot of my thinking lately. Not just the tools. The structural shift in how marketing teams should be built, which skills still matter, where the work actually lives now. I find that question more useful to sit with than most people do. If you're booking a session, something probably isn't clicking. A brief, a positioning, a career move you can't fully see yet. That's the kind of problem worth talking through.