Digital Commerce and Category Leader with 7+ years of experience across footwear, apparel, FMCG and D2C ecosystems, driving high-growth consumer businesses in India. Core member of leadership team scaling revenue from ₹125 Cr to ₹182 Cr, with ownership toward a ₹310 Cr growth roadmap. Currently leading digital commerce, brand strategy, business performance and app-led D2C initiatives across multi-brand portfolios directly leading a team of 12. Proven expertise in business planning, seasonal product strategy, consumer journeys, marketplace and app performance, digital merchandising, and cross-functional execution. Formerly at PUMA, managed ₹300 Cr GMV across eCommerce platforms and quick commerce, delivering rapid growth through data-driven decision-making, consumer insights and strong stakeholder influence in fast-paced & ambiguous environments.