An MBA graduate from FMS Delhi & certified digital marketer from Columbia Business School with working knowledge in ‘scaling e-commerce businesses’ and pivoting to ‘Direct to consumer’ model. Proven experience in leading teams & implementing data driven practices. Key-Skills: E-Commerce funnel management, Digital performance marketing, Search Engine Optimization (SEO), UI/UX Optimization, A/B and Multivariate testing, Channel P&L management, Stakeholder management Key-Tools: Google Analytics, Data-studio, Decibel & Adobe web-analytics, Botify, Magento, Tableau, Power BI Prior to Masters, worked as a Software Engineer at Infosys limited, India in Agile(SCRUM) SDLC with focus areas – DataBase Management, Unix scripting, Java and HTML Thanks for viewing my profile. Alternatively you can contact me at: bhanuprathap.v17@fms.edu