I joined a global student housing marketplace as one of its earliest sales hires and now run international international sales, operations and expansion across markets in Europe, America and Asia. I've operated every stage of the company from its earliest days - which means I haven't just read about what breaks as you scale, I was the person it broke on. Most of what I know came from getting it wrong first. Drove a 6x improvement in conversion on an expensive, cross-border, weeks-long purchase; halving our sales cycle without adding headcount (I trained as a mechanical engineer and started out doing cycle-time analysis on an automotive assembly line — I've treated every funnel since as a production line with bottlenecks); scaling a team 20x and building four functions from zero; reaching operating profitability without stalling growth; entering China from scratch; and building internal AI tools for quality audits, lead intelligence and CRM workflows. I'm not an engineer - I'm a P&L owner who builds, which mostly means I know which workflows are worth automating. Book me if you're a founder or sales leader with a human-assisted sales motion and something in your funnel or org isn't working the way the spreadsheet says it should.