Bernard possesses an illustrious career spanning nearly three decades in the dynamic realm of F&B operations and management. His exemplary business acumen and brand development expertise have been honed across three nations, encompassing over 30 cities throughout China. Notably, during his tenure as CEO at Weidoumei from 2014 to 2017, he masterminded the most significant transformation in the company's bakery brand history. Amidst a swift modernization initiative, Bernard adeptly revitalized over 130 stores while also spearheading Weidoumei's digital evolution, capturing the attention of 800,000 online users in Beijing. Presently, Bernard serves as a distinguished F&B brand management consultant based in Shanghai, leveraging his profound knowledge in retail, marketing, and operations to craft customer-centric brand strategies. His accomplishments include being honored as a Knight of the Order of Agricultural Merit, France, in 2017.