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About me

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Worked at
Google
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Studied at
Indian Institute of Management Raipur
At Google, I have one and only one objective - Make Indian Advertisers Globally best in class on Search! My three business constructs are People, Product & Process. I'm a performance marketer at Google working with fantastic teams based out of India. We make every marketing dollar work harder to deliver measurable & impactful value to our clients with their investments with Google. My primary focus areas are 1. Increase revenue/ARPU/LTV 2. Optimize cost or reduce Cost of acquisition 3) Maintain the existing performance. Collective book of business is +$100Mn/year. Well-versed in business operations, P&L management & preparing and executing monetization models. Prior to Google, I've had stints with Entrepreneurship, product marketing with digital news media & IT consulting.