
I am a Digital Marketing Professional with 7.5 years of experience helping businesses grow through data-driven marketing strategies, customer engagement, and lead generation. Throughout my career, I have worked across multiple industries and successfully managed end-to-end digital marketing campaigns focused on driving revenue, improving customer retention, and maximizing ROI.
My core expertise lies in Email Marketing, SMS Marketing, Social Media Marketing, and Marketing Automation. I have extensive experience creating and optimizing customer journeys, building automated campaigns, audience segmentation, personalization, lead nurturing, and lifecycle marketing strategies that deliver measurable business results.
Over the years, I have worked with leading platforms including Salesforce Marketing Cloud, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Brevo, MoEngage, WebEngage, Zoho Campaigns, and SendGrid. I am comfortable managing everything from campaign planning and execution to performance analysis and optimization.
In addition to retention marketing, I have experience running and managing:
• Email Marketing Campaigns
• SMS & WhatsApp Marketing
• Affiliate Marketing Programs
• Social Media Marketing (Facebook, Instagram, LinkedIn & YouTube)
• Google Ads & Meta Ads Campaigns
• Lead Generation & Customer Acquisition Campaigns
I am highly data-driven and enjoy turning marketing data into actionable insights. I regularly monitor and analyze key performance metrics such as ROAS, CAC, CTR, Conversion Rate, Open Rate, Customer Lifetime Value (CLV), and Revenue Attribution to ensure campaigns achieve business objectives.
I have hands-on experience preparing daily, weekly, monthly, quarterly, and annual performance reports, presenting insights, identifying growth opportunities, and making strategic recommendations to improve campaign performance and marketing efficiency.
I also actively leverage AI-powered tools such as ChatGPT, Claude, Gemini, Canva AI, Flow, Whisk, N8N, LMarena, and other marketing automation solutions to streamline workflows, improve productivity, enhance content creation, and optimize campaign execution.
While my primary expertise is in performance-driven digital marketing and customer retention, I also have a basic understanding of SEO fundamentals, including keyword research, on-page optimization, and content best practices.
I am excited about the opportunity to bring my experience, skills, and passion for digital marketing to your team and contribute to achieving your business goals.
Thank you for your time and consideration.