Digital Marketing-Course

Search Engine Optimization (SEO)

Introduction to SEO

How do Search Engines work?How do search engines work?Ranking FactorsIntro to SEOOrganic Search vs. Paid Search ResultsWhat is On-page SEO (Content, Architecture, HTML)?What is Off-page SEO/Link Building (Social, Content-based, PR)?Keyword ResearchFinding Seed Keywords: Mind Map for Keyword ResearchUsing Wikipedia, Forums for Keyword ResearchKeyword Research Process – Identify Seed Keywords, Collect Metrics, Map KeywordsGoogle Keyword Planner Tool

On-page SEO

HTML BasicsWeb Page Basics: What is HTML, JavaScript,CSSBasic HTML Tags to create a web pageHTML Tags for SEO: Title, H1, META Tags, IMG, AOn-page SEO ElementsCrawling: XML, HTML Sitemaps, Robots.txtContent Clusters (Creating SEO-based content)

Technical SEO

URL ArchitecturePage Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)301 RedirectsSite Maprobots.txtMobile SEOApp Store OptimisationMobile Websites: Responsive, Adaptive, DynamicOptimising for Voice SearchSchema markupWhat is Schema & Why is it relevant to SEO.Schema Types – Micro, JSON-LDCommon JSON Schema Tags – Organisation, Website, Blog Posting LocalBusinessHow Schema shows up in SERPs

Off-page SEO

Link BuildingWhat is Link BuildingLink Building TacticsManual Link Building ProcessLink Building MetricsSocial SEOQuoraYouTube Video SEOSlideshare, Scribd and other Social Channels for SEOLocal SEOWhat is Local SEO, Pigeon UpdateGoogle My Business, Bing PlacesLocal Pages on your websiteLocal Listings/CitationsBacklink Audits using SEMrush.comBacklink audit of one websiteHow to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO AuditsWhat are SEO Audits?

Different Types of SEO Audits

Complete SEO Audit with Checklist –spyfu, Screaming Frog SEO Spider, SEMRush Backlink Audit, PageSpeed Audit with GTMetrix / Google Page Speed Insights, Mobile Site AuditGoogle Search Console

Algorithm Updates

Panda, Penguin, Pigeon, Caffeine updatesRankBrain and the Future of SEOMeasurement with Google AnalyticsBasics of Google AnalyticsSEO Metrics to Measure – On-page, Off-page, TechnicalSEO Reporting

Google Adwords

Introduction to SEM – Fundamentals & Case Studies

What is Google AdWords? Why Google AdWords?Google NetworkHow Does the SEM Auction Work?What is the Media Plan?Structure of an AdWords AccountCampaign Types – Introduction to Search, Display (including Videos),Shopping and Mobile-specific campaign types, and when/why to use them.Creation of Search Network CampaignAdAd FormatsAd Text PoliciesAd Text Best PracticesDKIAd ExtensionsKeyword ResearchTools – Keyword Planner & EstimatorKeyword Match typesKeyword StrategiesLanding PageBidding and BudgetOptimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

GDN Targeting OptionsDisplay Ad FormatsAd Gallery ToolConversion TrackingRemarketingAdvanced Display: RLSA, Dynamic Remarketing, YouTube RemarketingAdvanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App CampaignsMobile-Specific Bidding and Targeting StrategiesMeasuring Mobile Ad Performance and Conversions Report EditorOptimization Strategies

Shopping Campaigns – Introduction

What are Google Shopping Ads /Product Listing Ads?Where do they appear on Google? What Shoppers on the internet do?What retailers need? – New Advertising technologiesGoogle Shopping set retailers up for successFeatures of Google Shopping Why PLA’s? And the path to creating PLA AdsMerchant Centre StepsCreate Shopping Campaign on Google AdWordsTrack Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

YouTube Ad FormatsYouTube Campaign CreationYouTube AnalyticsVideo Campaign Optimization Tips

Social Media Marketing

Introduction to Social Media

Facebook MarketingCreating Content for Facebook & Social MediaTools for Content CreationFacebook MarketingWhat is social media calendarWhat is Facebook MarketingFacebook Page Best PracticesKPIs to measure successFacebook InsightsFacebook Business Manager

How does Facebook Advertising Work?

Facebook Ad Campaign ObjectivesFacebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on InstagramOptimizing your instagram business profileCrafting an Instagram content strategyBest PracticesInfluencer marketing on InstagramAnalytics & MeasurementInstagram Ads

LinkedIn as a Marketing Platform

LinkedIn for Personal BrandingBrand Marketing on LInkedInLinkedIn Company PagesLinkedIn Advanced SearchLinkedIn PremiumLinkedIn Ads

Twitter and Snapchat Marketing

Twitter MarketingTwitter Marketing for Brand AwarenessTwitter AdsTwitter AnalyticsTwitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Pinterest Marketing

Pinterest for businessMarketing on PinterestBest PracticesLeveraging Rich PinsAnalytics & MeasurementSocial Media Marketing Tools

HootsuiteBufferTweetDeckSprout Social

Crafting a Successful Social Media Strategy10-step framework to crafting a successful Social Media strategyBuilding Content That is Inherently ShareableCreating Content for multiple platformsGenerating content ideas and building a planEffective Content DistributionEvaluating SuccessSocial Media Reporting

Email Marketing

What is Email MarketingEffective Email ConversationRelevanceIncentivesTimingCreative & CopyAttributes

Customer Acquisition Strategies

Rented List EmailsCo-branded EmailsThird Party Email NewslettersViral EmailsEvent Triggered EmailsHouse E-newsletters

Email & Automation

Tools to Enhance Lead NurturingEnhance Better ReachAnalyze Behavior PatternsAnalyticsAutomation and MoreEmail Contact Strategy TemplateEmail Campaign CalculatorEmail Marketing Health CheckStructuring Digital Marketing TeamWeb Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email AutomationIntroduction to Automation

What is Automation?How does it Work?What are the Benefits?Choosing an Automation Platform

Features & Functions AvailableWhat are Workflows? How to Create a Workflow?CostMost Widely Used Platforms

Simple Automation Functions from MailChimp

Click to Reply Options – DemonstratedOther Features ExplainedResults – Demonstrated – Practical

Web Analytics ToolsIntroduction

What’s analysis?

Google AnatyicsGoogle

Search Console

Google Tag Manager

Sermush Anwers the Public

spyfu

Microsoft Clarity

seo conductor

Seo quck