Search Engine Optimization (SEO)

Introduction to SEO

How do Search Engines work?

How do search engines work?

Ranking FactorsIntro to SEO

Organic Search vs. Paid Search Results

What is On-page SEO (Content, Architecture, HTML)?

What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

Finding Seed Keywords: Mind Map for Keyword ResearchUsing Wikipedia, Forums for Keyword ResearchKeyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords Google Keyword Planner Tool

On-page SEO

HTML BasicsWeb Page Basics: What is HTML, JavaScript,CSSBasic HTML Tags to create a Web pageHTML Tags for SEO: Title, H1, META Tags, IMG, AOn-page SEO ElementsCrawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content)

Technical SEO

URL ArchitecturePage Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)301 RedirectsSite Maprobots.txt

Off-page SEO

Link BuildingWhat is Link BuildingLink Building TacticsManual Link Building ProcessLink Building MetricsSocial SEOQuoraYouTube Video SEOSlideshare, Scribd and other Social Channels for SEOLocal SEOWhat is Local SEO, Pigeon UpdateGoogle My Business, Bing PlacesLocal Pages on your websiteLocal Listings/CitationsBacklink Audits using SEMrush.comBacklink audit of one websiteHow to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits: What Are They? Different Types of SEO Audits Complete SEO Audit with Checklist: Spyfu, Screaming Frog SEO Spider, SEMRush Backlink Audit, PageSpeed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console