
A 12-page checklist you work through with your draft statement in front of you, built around the CLEAR framework:
C Criteria match — every paragraph earns its place by proving an essential criterion
L Leadership and collaboration — visible through direction, influence and accountability, not only line management
E Execution, ownership and judgement — the decisions you made, not the tasks you completed
A Achievement and impact — what changed, for whom, and why it mattered
R Reflection, relevance and equity — closing the loop without decorating the ending
Each section has a check-the-signal list, space for your own evidence, and weak-versus-stronger rewrites of real application language. You also get an impact lens covering reach, quality, efficiency, equity and sustainability, a supporting-statement structure guide with suggested proportions, and a final 15-minute submission gate that ends in READY, REVISE or PAUSE.
Specific guidance included on translating international experience without renaming overseas systems as NHS equivalents, and on using AI to sharpen a draft without inventing experience you cannot defend at interview.
Written by a practising UK public health specialist: MSc Public Health, FRSPH, NCSCT Level 3 accredited, currently leading a commissioned local authority stop smoking service.
This is an original practitioner-developed coaching framework, not an official NHS scoring tool. Recruitment methods vary by employer and role, and no resource can guarantee an interview or offer.