UK Public Health Role Targeting Workbook

A structured 10-page workbook that answers one question: is this vacancy actually worth your time?

Most rejected applications were lost at the targeting stage, not the writing stage. This workbook takes you through seven steps with a live vacancy in front of you:

01 Map your public health lane — health improvement, health protection, intelligence, policy, programme delivery or research

02 Map the market and search language — how the same capability is titled across NHS, local authority, UKHSA, VCSE, university and consultancy settings

03 Calibrate your evidence level — exposure, contribution, ownership or influence, judged on what you can actually evidence rather than your job title

04 Test the essential criteria — score each one 0, 1 or 2, with a mandatory gate that tells you when to stop

05 Build a vacancy-specific evidence bank using a five-part evidence chain

06 Make the decision — APPLY NOW, STRETCH WITH CARE, or BUILD EVIDENCE FIRST

07 Create a 30-day action plan that turns each gap into a dated, visible output

Includes specific guidance for international applicants, plus direct links to NHS Jobs, NHS Scotland Jobs, Civil Service Jobs, UKPHR registration routes, the GOV.UK sponsor register and Skilled Worker eligibility checks.

Written by a practising UK public health specialist: MSc Public Health, FRSPH, NCSCT Level 3 accredited, currently leading a commissioned local authority stop smoking service.

This is an original practitioner-developed coaching resource. It is not official NHS, UKHSA or OHID guidance, is not affiliated with or endorsed by any named organisation, and does not constitute immigration or legal advice. No resource can guarantee shortlisting — this one reduces wasted applications.