Amazon India Starter checklist

The Amazon India Starter Checklist — a branded, 4-page PDF lead magnet from Backbone India, designed to be sent to beginner e-commerce sellers who comment "SELL" on your Day 1 reel.

What it covers: It walks a complete beginner through everything needed to start selling on Amazon India, organized into 6 tickable phases:

1. Business Setup — firm registration, PAN, GST, current account (with real costs, ~₹0 to exist legally)
2. Product & Validation — the 5-Filter Funnel (demand, competition, margin ≥30%, differentiation, logistics) plus the "₹40k mistake" lesson
3. Sourcing — local wholesale → IndiaMART → manufacturer-direct → import
4. Amazon Account & Listing — title formula, free keyword research, the 3 photos that sell, A+ content structure
5. Launch & First Sales — first 10 reviews (legally), launch pricing, auto→manual ads, FBA vs FBM, reorder point
6. Optimize Forever — the 3 dashboard numbers, ACOS, return rate, the weekly growth loop

Key features:

• A real starting-budget table breaking down the honest ₹20,000–40,000 cost to start (not lakhs)
• Backbone-branded design — navy #2B246D / orange #FAA41A, logo cover, phase banners, footer on every page
• A lead-gen close: "DM 'START' on Instagram @backbone_consultancy for a free strategy call," positioning Backbone as an agency managing 50+ brands across Amazon, Flipkart & Meesho
• Tagline: "Enabling you for next level."

Purpose: It reinforces your entire 30-day reel content arc in one downloadable asset, builds authority, and converts reel viewers into DM leads.