Amazon Ads SOP guide

This is a comprehensive Standard Operating Procedure (SOP) guide designed specifically for new brand owners launching their first Amazon advertising campaigns. It serves as a step-by-step playbook that takes a seller from zero ad experience to running profitable, scalable PPC campaigns.

What it covers:

1. Pre-Launch Hygiene — A complete checklist ensuring your listing (title, images, A+ content, pricing), reviews (minimum 15 reviews, 3.5+ stars), inventory (30-day stock depth, FBA), and Brand Registry are all in place before spending a single rupee on ads.
2. Keyword & CPC Research — How to discover seed keywords using Amazon autocomplete, competitor reverse lookups, and Brand Analytics; how to categorize them by intent; and how to calculate your maximum CPC bid using the formula (Price × Conversion Rate × Target ACoS).
3. Campaign Architecture — A 6-campaign structure (Auto, Manual Exact/Phrase/Broad, ASIN Targeting, Sponsored Brands) with exact settings, naming conventions, and budget allocation for a ₹30,000/month starter budget.
4. Launch & Optimization — A week-by-week protocol including the "3-Action Rule" for search term reports, bid adjustment rules, negative keyword strategy, and key metric targets (ACoS, TACoS, CTR, CVR, ROAS).
5. Scaling & Advanced Tactics — When and how to scale (dayparting, Sponsored Display retargeting, portfolio organization, competitor conquesting).
6. Appendix — Recommended tools, daily/weekly/monthly checklists, ACoS calculation reference, common mistakes to avoid, and a 60-day action plan summarizing the entire journey.

Who it's for: First-time Amazon sellers in India or globally who want a structured, no-guesswork framework to launch ads profitably without wasting budget on unoptimized listings or blind keyword targeting.