Diwali is the biggest sales season of the year on Amazon. It's also when ad costs go up fastest. Many sellers go into the festive sale with no clear plan and end up with high ACoS and missed sales.

In this 60-minute live webinar, Anju Nair, Co-founder of Backbone Consultancy and head of our Ads team, covers how Amazon Ads work and how to get your account ready for Diwali.

What you'll learn

Part 1: Amazon Ads basics

Sponsored Products, Sponsored Brands and Sponsored Display: what each does and when to use it
How to structure campaigns: auto vs manual, and keyword vs product targeting
The metrics that matter: ACoS, TACoS, ROAS, CTR and conversion rate
Common mistakes that waste ad spend

Part 2: Getting ready for Diwali

A checklist before the sale: listings, inventory, pricing, deals and coupons
How to plan budgets and bids for the build-up, peak days and the period after the sale
How to find the keywords that bring festive traffic
Protecting your brand and product pages from competitor ads
What to track day by day during the sale

Live Q&A: bring questions about your own account.

Who should attend

Amazon sellers and D2C brands who are new to ads or not seeing results
Sellers getting ready for the Great Indian Festival or Diwali sales
In-house e-commerce and marketing teams

About Backbone Consultancy

Backbone is an Amazon agency recognised under Amazon's Service Provider Network (SPN). We manage 20+ brands across Amazon India, Amazon's international marketplaces and other channels.

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