I’m a Digital Product Manager working on Route-to-Market, Digital Shelf, and E-commerce solutions that help consumer brands improve how their products are distributed, discovered, and sold across digital channels. My work focuses on translating commercial and customer needs into digital product initiatives. I collaborate with cross-functional teams across business, technology, and operations to design solutions that simplify commercial processes, improve product visibility across marketplaces, and strengthen how brands manage their presence across digital retail environments. With over 10 years of experience across retail, brand management, and digital innovation, I bring a strong understanding of how consumer products move from brand to shelf. This perspective shapes how I approach digital product development, grounding digital solutions in real commercial challenges and customer behaviour.