A big Bollywood buff, a food connoisseur and a fashion enthusiast set out to build a brand (Instagram handle: @thesassyparsi). I am passionate about anything digital and I believe in creating engaging experiences for brands and consumers. In my advertising career spanning 6+ years, I have partnered with clients across geographies and using data and analytics I was able to generate unprecedented growth and create a personalized consumer experience for my brands. At Denstu Webchutney, I worked on portfolios for over 20 brands, including Google, Tinder, HDFC Life, Reliance, Tata Cliq Luxury, Asus, Natural Diamonds, OYO Rooms, and MTV. At BBH India, I scaled brands in a variety of industries, including Citi Bank, L'Oreal Group, Home Credit, Marico, WNS, and Taco Bell. Key achievements: Nominated by Social Samosa (30 under 30)