I am an experienced designer and innovation specialist with more than 18 years of experience in insight-driven innovation. In recent years, I have become extremely keen on exploring the idea of consumer research fueled by design thinking. I have undertaken many end-to-end projects which demonstrates my belief in using design tools to create business impact. I am passionate about the hands-on approach to design as a field can provide. ‘Asking Why & What' is my favourite starting point to understand the genesis of any phenomenon which requires probing. Articulation of consumer aspiration through empathetic ideas is the only way for radical and meaningful innovation to happen. "I am people's person. I never get tired of watching or observing stories from their daily lives. This has always been my source of inspiration" Specialities: UX Design I Design thinking I Research I Design Sprints