Freelance Content Writing

Avlokita Shah

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Freelance Content Writing
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₹2,500
30 mins

I help early-stage brands and founders, SMEs and established businesses build sharp messaging that converts, especially when you’re investing in paid ads or scaling growth. Clarity-driven, performance-backed copy.


What I Cover

1. Website & Landing Page Copy

  1. Homepage copy
  2. Product pages
  3. Sales pages
  4. Funnel copy
  5. About page storytelling

2. Ad Copy

  1. Meta / Instagram ads
  2. Google search & display ads
  3. Performance hooks & variants
  4. Creative direction and strategy for ads

3. Brand Messaging

  1. Value proposition development
  2. Positioning statements
  3. Tone of voice definition
  4. Taglines & campaign lines

4. Long-Form Content

  1. Blogs (SEO-aligned)
  2. Founder narratives
  3. Brand stories
  4. Thought leadership posts (LinkedIn)

5. Email & Retention

  1. Welcome sequences
  2. Abandoned cart flows
  3. Sales campaigns
  4. Newsletter content


My Process

Step 1: Discovery

  1. Brand questionnaire
  2. 30–45 min strategy call
  3. Funnel & competitor review

Step 2: Clarity Framework

  1. Audience definition
  2. Core promise articulation
  3. Messaging angle finalization

Step 3: Drafting

  1. Structured copy built for clarity + persuasion
  2. Conversion-focused storytelling
  3. Data + psychology-backed hooks

Step 4: Revisions

  1. 2 revision rounds included
  2. Optimization suggestions

Step 5: Handover

  1. Final copy in Google Doc
  2. Optional Loom walkthrough


Payment Terms

  1. 50% advance to begin work
  2. 50% before final delivery
  3. Timelines vary based on scope (usually 5–10 working days per project)
  4. Retainer options available for brands running ongoing ads


Custom pricing based on:

• Scope

• Funnel depth

• Research intensity

• Urgency

If you're starting to spend on ads, let’s make sure your messaging works as hard as your budget.


If you’re investing serious money into growth and want messaging that compounds, we should talk.

I bring 12+ years of digital advertising and brand-building experience into early-stage businesses that are about to scale.

That means:

  1. I don’t start with copy.
  2. I start with commercial tension.
  3. I identify where revenue is leaking.
  4. I clarify your positioning before traffic exposes it.

Retainers and structured engagements preferred.

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