I work at the intersection of strategy, content, and growth. Over time, I’ve realised most businesses don’t fail because of lack of effort they fail because they’re unclear in how they’re perceived. They’re either saying the same thing as everyone else, or not showing up in a way that builds trust. That’s where I spend most of my time. Through Wildcat, we work with brands to get their positioning right first then build content, communication, and systems around it so they actually start attracting the right audience and converting them. This isn’t about doing more marketing. It’s about doing the right things, consistently. If you’re figuring this out for your business, I’m always open to a conversation.