As an Associate Director of Brand and Product Marketing at FloBiz, I lead the strategy and execution of campaigns that drive brand awareness, revenue, adoption, and retention for the company's products and services. FloBiz is a leading startup that provides digital solutions for small and medium businesses in India. With over 7 years of experience in brand marketing, I have developed and honed skills in social media marketing, events, BTL activations, copywriting, branding, content management, PR, media buying, competitor scanning, agency management, and vendor management. I have also managed a team of creative and instructional writers, designers, bloggers, and influencers, enabling them to deliver high-quality and engaging content for our target audience. Some of my notable achievements include launching and scaling FloBiz's flagship product, myBillbook, which is a billing and accounting software for small business of India, reaching over 10 million users within a year; creating and executing an integrated marketing plan for FloBiz's rebranding and positioning, resulting in a 50% increase in brand recall and a 40% increase in website traffic; and partnering with various industry associations, media outlets, and influencers to amplify FloBiz's brand visibility and credibility in the market. I am passionate about creating and delivering impactful and innovative marketing solutions that solve real problems for our customers and stakeholders. I am always eager to learn new skills and explore new opportunities that challenge and grow me as a marketing professional.