 Google Tag Manager specialist for analytics and marketing tags deployment for Web and App.  I have implemented various analytics & marketing tags through GTM, namely, Google Analytics, Adobe Analytics, ComScore, LinkedIn, Facebook pixel and many more  Self-taught programming skills like JavaScript helps me to deploy the tracking solutions with least involvement of developers.  Help businesses to migrate from GA SDK to Firebase analytics and “App+Web” GA Property  Experience in tools like Google Analytics, Google Tag manager, Firebase, Optimize, Data Studio, Adobe Analytics, Tableau and Qlikview  Educate and empower individuals with latest trends & advanced solutions in digital analytics to help them track their business growth.  Main strength of my work comes through experience of working with different industries like media, e-commerce & pharmaceutical. Understanding their KPIs and analytical requirements helps in assessing the specialized business objectives to identify tailored KPIs using all available metrics.  Worked with production teams to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data and improve overall digital platforms productivity.  Created and automated multiple KPI reports and dashboards by incorporating data from different sources (online/offline integration)  Perform competitive intelligence analysis and monitor industry trends, conduct secondary market research as well as quantitative analysis.  Working experience of various digital marketing strategies and tactics including, SEO, SEM