Most founders spend years managing people by gut feel — and pay for it through conflicts that kill momentum, wrong placements that waste talent, and promotions that break good performers.
This kit changes that. ********* *****************
The People Decoder is a 2-worksheet system built specifically for founders and SMB owners who don't have an HR department but make people decisions every single day. It gives you a structured,
evidence-based method to read your team accurately, understand why certain people clash, and place every person where their strengths do the actual work.
No psychology degree needed. No long surveys for your team to fill. Just sharp observation, a structured framework, and a clear action plan — in one sitting.
Worksheet 1 — Personality Diagnostic
A structured profiling tool you complete based on what you already observe. For each person on your team you map:
- Core trait type — identified through evidence and observable behaviour, not self-reporting
- Stress triggers — what breaks them down and when
- Leadership approach — how they lead and how they need to be led
- Risk and opportunity orientation — where they thrive and where they stall
- Final trait tag — a clear, usable label you can build decisions around
- Manager action plan — specific next steps for how you work with this person starting tomorrow
Worksheet 2 — 1-Page Diagnostic Checklist + Intervention Templates
The fast-use companion for real-time people decisions. Includes:
- Diagnostic questions — to quickly identify trait type in any situation
- Decision rules — clear if/then logic so you're not second-guessing
- Fast identifiers by trait — spot patterns in meetings, under pressure, in conflict
- Intervention templates by trait — for each personality type: when to use the intervention, what to do specifically, and what outcome to expect
This is the sheet you keep open during team reviews, hiring conversations, and performance discussions.
Who this is for
- Founders managing a team of 3 to 30 people without a dedicated HR function
- SMB owners who have promoted their best individual performers into leadership roles — and are now watching them struggle
- Business owners dealing with recurring team conflict they can't fully explain
- Founders about to hire and wanting a sharper way to evaluate fit beyond the resume
- Owner-managers who already sense what's wrong with certain team dynamics but don't have a structured way to act on it
What you will be able to do after one session with this kit [ sequence repeat once in every 45-60 days ]
- Profile every person on your current team with evidence — not assumptions
- Identify the exact source of recurring conflicts between specific people
- Make placement decisions with confidence — who leads, who executes, who supports
- Have a manager | owners action plan for each team member ready to implement immediately
- Walk into your next team meeting with a fundamentally different understanding of what each person brings
Why this works differently from other personality tools
Most personality assessments require the individual to self-report. This one doesn't. You complete it based on direct observation — which means it works even when the person has no self-awareness, is new to the team, or is performing differently under pressure than they do normally.
It's also the only tool in this format that combines the diagnostic with an intervention template — so you don't just know what someone's trait is, you know exactly what to do about it in your specific context as a founder or manager.
What you get
- 2 downloadable worksheets (PDF format, print-ready)
- Instant access on purchase
- Lifetime access — use across your full team, reuse as you hire and grow and scale
- Applicable across industries — built from real SMB and founder contexts .