Fractional Quick-Commerce Manager for D2C Brands with Avi Singh Raghuwanshi

A full-time quick-commerce manager costs Rs 8-12 lakh a year, and good ones are rare; most have never worked inside a platform. You get an ex-Blinkit product manager running your quick-commerce channel for a fraction of that.

What I own end-to-end: listings on Blinkit, Zepto and Instamart, category-manager negotiations (with warm introductions where I have them), margin and pack-size strategy, the promotional calendar, and a weekly report you will actually read - revenue, fill rates, and what we fix next.

This intro call is where we scope the engagement: your current numbers, which platforms to prioritise, and what a realistic 90-day target looks like. If I do not believe the retainer will pay for itself at your stage, I will tell you on the call and we stop there.

I take a small number of brands at a time. My own company is a food brand, so I am inside these platforms every week as a practitioner, not a theorist.