Building brands from concept to cart. Leading zero-to-one-to-ten journeys across design, sourcing, marketing, Business growth, operations and full-stack eCom ops. From moodboards to marketplaces- I shape products, price them smart, negotiate better, and launch with precision. Specializing in product-market fit, sales planning, and scaling what works. Fluent in Excel, E-commerce metrics, finding answers and the art of asking “Why not?”