Hi, I’m Avanika — a UX-UI Designer, Researcher, and McKinsey alum with 4+ years of experience designing 30+ digital products for Fortune 500 companies. I work at the intersection of human-centered design, strategy, and storytelling—helping both individuals and product teams level up their UX. I combine deep expertise in user research, interaction design, and GenAI-powered UX with a strategic mindset honed at McKinsey & Company, where I led end-to-end product and service design across industries like healthcare, mobility, robotics, and finance. Whether it's B2B SaaS or human-centered MedTech tools, I’ve helped teams solve complex design thinking challenges with clarity and impact. Expertise in Figma, Vibecoding, GenAI tools, Miro, DoveTail, Adobe CC, & more. With a Master’s in Interaction Design from TU Delft, executive education from Royal College of Art, and award-winning work in design innovation, I bring an interdisciplinary and empathetic approach to every collaboration. 👩🏽‍💻 If you're a designer, I’ll help you: • Sharpen your portfolio and case studies for clarity and impact • Present your process, research, and design decisions with confidence • Get actionable feedback to help you land roles in competitive design teams or top design schools 🧩 If you’re a founder, PM, or design lead, I can: • Audit your product or prototype for usability, UX flow and future-proofing • Offer hands-on feedback with annotated suggestions • Help you uncover design gaps, usability friction, or strategy blind spots Whether you're preparing for your next big career step or refining a live product, I’ll bring my experience from McKinsey, TU Delft, and RCA to give you honest, strategic, and constructive feedback — no vague design fluff, just clear direction. Let’s make your design sharper, smarter, more effective and future-proof.