- A highly driven, entrepreneurial self starter with more than 15 years of experience of leading Digital Marketing, Media Planning & Buying, Brand Communication Strategy, Web Analytics and Competitor Mapping in Education, Retail, Insurance, and various other industries. - Proven expertise in managing large scale Ad-spend across various paid search platforms (Google Adwords, Facebook, Twitter, LinkedIn, Adroll, Outbrain, Advertising.com & more) for multiple clients. Currently managing digital media marketing budget upwards of $100K per month. - Highly skilled in Data Analytics (Google Analytics, Omniture Site Catalyst / Discover, Comscore, Nielsen etc.), to improve incoming traffic quality, optimizing marketing budgets, and increasing revenue through various web channels. - Develop marketing strategies and implement marketing plans derived from those strategies to increase brand awareness and meet revenue targets based on company’s business plans in target markets. - An expert in conducting deep data analysis and providing advertisers with a complete understanding of vertical and competitive intelligence to gain strategic marketing insights to help shape marketing strategies - Proven ability in managing P&L for business divisions and assisting in setting up and promoting the services from scratch. - Expertise in developing new business alliances, setting up partnerships, joint-ventures, and tie ups with reputable business organizations - An exceptional communicator and negotiator with demonstrated skills in making tactical plans and strategic plans of business as well as developing large diversified teams. - Proficient in conceptualising & executing strategies to drive business growth & achieve desired target as well as monitoring competitor activities to retain market share thereby attaining the individual as well as team targets and goals