I am a graduate student in Information Systems at the University of Maryland at Baltimore County with a focus on Data Science and Analytics. I am looking to use key analytical techniques and tools to uncover insights and propose data-driven recommendations that can optimize business strategies and lead to revenue growth. In the last three years, I have led marketing strategy, the development and execution of integrated marketing campaigns, and marketing analysis, resulting in a threefold increase in revenue. My professional experience includes assessing consumer needs and behavior in relation to communication channels, developing options, and implementing solutions in collaboration with clients and stakeholders. Skills/Tools: Data Analysis & Visualization: Python, SQL, SAS, Excel, PowerBI, Tableau, Google Analytics, Adobe Analytics, Google Tag Manager, Google Data Studio, Google Ads Data hub Paid Media: Google Ads - Search/Display/Text/Call/Mobile, Search Engine Marketing (SEM), Facebook/Instagram Ads, LinkedIn Ads