Overall 10 years of experience in operations, research, training, teaching and consultancy. Currently working as an Assistant Professor of Marketing (Since Dec 2016) teaching courses like Marketing Management, Marketing Research & Analytics, CRM, Distribution Management, Rural Marketing and Research Methodology with National Institute of Bank Management (NIBM) Pune, an apex institute established by Reserve Bank of India (RBI). Earlier, worked with SCMHRD as an Assistant Professor and as senior consultant, research with Tata Trusts. 3 years of research experience as doctoral student of Institute of Rural Management Anand (IRMA) worked on different projects related to franchising, distribution channels and small retailing, cooperatives etc. Prior to PhD, 3 years of operations experience in textile Industry. Key skills • Data scientist, Data analytics ( trainer, coach & mentor), Strategic Digital Marketer, CRM Analytics • Hands on experience on IBM SPSS / IBM AMOS / R for Predictive modeling / Machine learning models • Understanding of machine learning techniques like Supervised learning (regression, logistic regression, random forest & decision trees, ensemble modeling), unsupervised learning (cluster Analysis for segmentation) and factor analysis for dimension reduction. • Continuous and self-learner • Hypotheses driven approach to model building • Qualitative, Quantitative (Survey & Experiments) and Mixed methods research design and execution • Advanced data analytics to build, validate and incrementally improve data models for better insights and decision making • Predictive models built – Targeted Marketing Campaign, Loan Default Model, Segmentation, Customer Lifetime value, Cross-Sell in Banking, Customer churn Blog - http://datasciencevidhya.com/