I'm a Digital Marketing professional having 10 years of Performance and Growth Marketing experience with a proven track record of demonstrating success in fast-paced environments. I have rich experience working in well-established MNCs as well as early-stage startups which I believe have shaped my professional adaptability to a great extent. My career so far has been an enriching journey working with the best brands in business across the globe such as Lenovo, Saint-Gobain, and Nippon Paint in the Personal Technology, Building Materials (Glass), and Chemicals (Paints and Coatings) industries respectively. I have varied exposure in B2B, B2C, and B2I marketing while possessing the experience of leading a team while also contributing individually. Being an apolitical individual I have also had an exciting stint in political consulting, and all of these experiences have helped me in becoming a versatile professional in the Online Marketing domain. Working on anything 0 to 1 excites me, and I carry the experience of taking the online presence of a global brand (in India) and a political leader (in Tamil Nadu) from 0 to 1 during a couple of assignments in the past. Continuing with the same passion, I'm currently leading the Performance, Growth, and SEO Marketing efforts at Jiraaf, a Bangalore-based early-stage (Series A) FinTech startup where we aim to become the go-to platform for Alternative Fixed-Income Investments offering high yield returns in the debt market - once again on a 0 to 1 journey! I'm always open to discussing Brand Building, Performance Marketing, Growth Marketing, Content Creation, Social Media Marketing, Sports Marketing, and Influencer Marketing. So, hit me up!