What's Included

Positioning analysis

Where your project actually sits in the market versus where you think it sits. We map your category, identify the whitespace, and assess whether your current positioning claims it or cedes it to a competitor.

Messaging and narrative review

Your website, whitepaper introduction, pitch deck opening, and social bio — read as a first-time visitor would. We flag what's unclear, what's generic, and what's actively hurting credibility.

Visual identity assessment

Logo, colour system, typography, and overall design language reviewed against your category and audience. Not a redesign — a clear verdict on what's working, what isn't, and what to fix first.

Competitive perception mapping

How your top three to five competitors are positioning themselves, where they're strong, and where the gap is that your brand should be owning.

Priority action plan

Not a list of observations. A ranked set of specific changes — what to fix immediately, what to fix in the next 30 days, and what to ignore for now.