1. Data-driven Marketeer with 13+ years of experience in spearheading the digital marketing & strategy, social media, organic digital, web experience optimization, campaign management, content marketing and analytics. 2. Possess insightful knowledge on various business areas like project management, campaign planning and execution, response lead management and optimization, merchandising, agile and operations. 3. Hands-on experience in managing web organic, search, web optimization/testing, paid media and social marketing campaigns. Google Ads Search Certified. 4. Leadership and people management. 5. Winner of reputed CMO Award, IBM Forward Thinker Award (twice) and IBM Eminence and Excellence awards.